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EP 014

53 Min

Hodl Butter & Hard Money: Building a NOSTR-Only Bitcoin Business

In this episode, we dive into the journey of Oshi, a passionate maker behind Hodl Butter - a handcrafted, pecan-based spread sold exclusively for bitcoin via Nostr. From never having bought a coffee to running a self-sovereign online store, Oshi shares how curiosity, scarcity, and intention shaped both his food and his philosophy. The conversation touches on fasting, clean eating, and how an appreciation for simplicity and nature drove him to pair pecans with dates in a now-beloved product.

The hosts explore the deeper influences behind Oshi’s mission - psychedelics, global touring as a musician, and a persistent drive to understand what money really is. That journey led to running a BTC pay server, using a Start9 node, and earning bitcoin for his products, all while building relationships with local farmers and bitcoiners alike. Throughout, they examine the parallels between decentralization, nutrition, and spiritual growth - making this episode as much about mindset as it is about entrepreneurship.

Quotes to remember:

  • "I sell pecan butter on NOSTR for Bitcoin – try saying that to a normie on the street."

  • “Curiosity is the compass. Anger at the system is the ignition.”

  • “The best things in life are free – sunlight, breath, water… and dates.”

  • Bitcoin is like a living organism. It grows slower over time, just like we do.”

Let's connect.

Whether it's a reaction to something you heard or a story of your own, we’re all ears. Follow us on your favorite podcast platform and reach out to us on social media.

Episode transcript:

0:00on on on record here. Say that again, Oshi. Yeah, I've actually never purchased a coffee in my entire life. I don't hate0:07on it. I just never I don't drink it. So, you've you said you never purchased,0:13but have you tried it? Like, have you tried it? I've taken sips. I've never I've never actually like finished a full0:19cup of coffee myself. That's crazy. Good for you. I know. I know. It's crazy, but it's the0:25What do you drink? You know, I just like water, tea. Uh, pretty much my go-to.0:30That's fair. Yeah, that's a that's a fair alternative. I mean, I like because I just always I don't know. I I0:36knew of the whole like addiction thing where your body would like crave it eventually and it would be tough to stop0:41and I was just like, I don't know if I want to get into that cuz that's like an expense as well and I'd rather just uh0:47drink the free stuff. Nice water, tea, you know.0:55Yeah, man. I mean, I literally got charged I think the total was like $9.351:01for my coffee this morning. Wa. Actually, that's really crazy. Yeah, it was like I like I was saying1:07from where? Like a Starbucks or something or No, it's a coffee shop that's like right next to the park here in Austin. And I1:13walk by it every day and like it's a nice restaurant. But so I I just for the first time was like, you know what, I'll1:19just get a coffee to go. It's literally next door. I didn't realize it was attached to one of the nicest hotels in1:24Austin. So, I guess that's probably why they upcharged it. But like I was like, "Hey,1:30can I just get like a latte?" And yeah, it was so expensive. Better come with like a gold boolean or1:36something. This is it. Like it's not bad. It's not bad, but I could have paid a third of the price at1:42the capital one. What makes a good coffee versus a bad coffee? I mean, so much so much goes into it.1:47The beans, the Does it taste good? Does it taste good? Yeah, proof of taste. There you go. There you go.1:53I was telling Jack, I just drove to Florida from Nashville. And rural America is expensive. We stopped in1:59McGomery, Alabama. It was $8 for a Vietnamese coffee at this Vietnamese restaurant.2:04Wa. And then it was like 10% tax and then I tipped a dollar. So I was like sitting2:10at basically 10 bucks for a coffee as well. Wow. Did you go to Nostrabama? No. Okay. That was I guess that was going on2:15this week. No, I missed that. got coming up at the park in Nashville, too, in a few months. Oh, nice. I've actually never been to2:22like a Noster convention, I guess. I definitely want I haven't either. I haven't either. And seems fun.2:27That's actually I was going to ask this later on in the conversation, but we're kind of in it already. We're rolling.2:33Yeah, we're rolling. So, Oshi, thanks for joining the Medium of Exchange podcast. And before we get into before2:39we get into like what you're building and what you're selling and and crafting, uh you are Noster only. And2:44that was one of the that was one of the insights you gave us when we were going back and forth on email. So would love2:49to hear how you ended up Noster only, what your thoughts are on why you're Noster only. And I'll have to put you in2:55touch with uh my buddy Andrew Hodddle who's also Noster only based out here in Austin. Cool. Yeah. Uh how my way of Noster. So3:03I've been selling and and making this uh pecan butter that I call Hottle Butter now and also these bars. Hottle bars.3:10But I've been making this stuff for about three years now. and it actually had a different company name. I was just3:16selling like, you know, small shops and family friends and stuff like that. I've actually never done like a farmers3:21market or anything yet, but um so I've been doing that for a few years and then I had all these extra glass jars that3:28were just kind of sitting around. I was trying to clear some space and by this point I was already on Noster for like3:34my personal stuff. And then it just dawned on me. It's like why don't I just bring this business to Noster for3:39Bitcoin? It's like I could actually probably sell this stuff and clear some space, get rid of these jars. Let's see3:45what happens. But before I did that, I wanted to change the name. So, I probably sat on it for like a couple3:51weeks trying to think of what to rename this. So, I wanted something simple, something that made sense, kind of catchy, but um so yeah, I just kind of3:59landed on Oshi cuz it also had like three different meanings. obviously giving homage to Satoshi Nakamoto, but4:04also in uh Japanese, Oshi is like giving respect to or giving like uh just4:11immense respect to like an individual or something. So, I thought that was pretty apt and oshi being just like short for4:17[ __ ] like this is really good stuff. So, it was like a a trifecta of of meaning. I was like, I'm rolling with it. I'm4:23just going to call it Oshi. And uh so brought it to Noster and I actually made some other sales before I opened the NP4:29pub for Oshi just through like my personal stuff. But yeah, I came to Noster with it and about 3 and 1/24:36months now. It's it's been great. Sales aren't like overwhelming or anything, but they definitely come in. I've gotten4:42rid of those jars so I'd actually buy more. Yeah, earning Bitcoin for it feels so much more rewarding and it just kind4:49of makes more sense when you think about it and understand what Bitcoin actually is. And yeah, it's just been a great4:54experience. I'm really happy that I can say that I sell Huddle Butter on Noster for Bitcoin. It's like, you know, you5:01tell someone that on the street, they had no idea what the hell you're even saying to them. It's like you're you're living in the future, man.5:07Yeah. And I definitely definitely am. And it's been fun. It's a lot of work and still learning along the way. So, can you just give a really brief5:13synopsis for our listeners who are not necessarily familiar with Noster, what5:19that even is? Um, so my understanding or how I guess I would describe it as, um,5:25and I'm not too technically inclined or anything. I'm not like a developer or anything, so forgive me on some of this stuff. Noster is basically just a5:32decentralized protocol where you can actually own your social content, your social graph, and retain those5:39followers, retain all those notes and posts that you make. You're able to plug and play into other clients that are5:45actually utilizing the NASER protocol. And you can't be necessarily banned for saying something that's out of line or,5:52you know, doesn't agree with consensus or whatever. You can say what you want and you actually retain your content no5:58matter what and you can move it elsewhere. You don't have to spin up another like Instagram account and start start all over with your followers and6:05everything. And when I when I learned that, it just like blew my mind of how cool that is to like plug and play from6:11one client to another and it displays it completely differently. like you know there's there's clients that are like6:17Substack or like Twitter or Instagram like there's similar ones like that and so Noster is basically the place where6:25you don't have that censorship. It's like free reign and you can earn Bitcoin for your posts like you can actually6:31earn value for saying insightful stuff and you can give value to other people because you like what they say or what6:36they produce. So, it's just like this totally revolutionizing way of social media and business and preserving value.6:44It's just it's it's a lot to take in. I can understand why people are kind of not sure about what it is because it's6:51so new. I mean, I think Noster has been around for what 3 years now, something like that. Something like that. Yeah.6:56Yeah. So, I'm sure it's come a long way. I mean, from my time, I've been there for maybe 9 months now in total, and7:02it's just grown a lot. Yeah. I know Nostra is one of those things for me where I see to to what you7:08were saying I see how like early it is. So I don't view myself as like one of those first movers where credit to you7:15for actually like diving in and seeing the opportunity and starting to use both the what you were describing of7:21providing value and giving value and then taking this product that you've that you alluded to Hottle Butter and7:27providing it to people who want good clean and like nutritious uh products.7:34And I'm interested to hear about how you came up with like Hottle Butter. I was reading a little bit on your on your7:39website about, you know, the the fast you were going through and and how you decided to break that fast. But I want7:45to I want to kind of get some more context into why you decided to fast then once you had that, you know, that7:52oh she or oh [ __ ] moment where you where you were like, wait, this is something that I can craft and actually7:57potentially sell. Yeah. So I and I I'm still in that fascination. And I I do fast. I try to8:03at least once a week on Sundays cuz you know that is actually the day of rest and I don't think people actually8:08practice that. But I think I think the whole fasting thing was really interesting because you know for8:14maintaining yourself over time you want to have good health and good health re involves basically like giving yourself a break giving your body a break of8:20digesting all the time. It's like your body is always on. So, learning about fasting and learning about Ramadan and8:27how they broke their fasts with water and dates. And I thought that was so curious. I was like, first off, dates.8:33I've never like dates never came across my like mind ever. My family never8:39really had dates in house or anything like that. So, I tried one and then it just like blew my mind on how good this8:45fruit was. And they're fruit. Like, it's actually the oldest cultivated fruit in history. So, that's another little8:50interesting thing. But so one thing came to another and I eventually started making like tahini which was like kind8:56of like a classic Middle Eastern pairing with it. And then pecan butter came on the radar. But before that I I actually9:02did some research around where I live see if there was any like pecan groves that I could like contact and develop a9:08relationship with. And I did I found one. He's a great guy farmer. He's like 74 years older guy but he's been so9:13supportive of what I do. And when I just paired the pecan butter and the dates, it was just like an overwhelming like9:20sensation of, "Holy cow, these things together are amazing." And I've never seen it paired together like this. So, I9:28kind of just made that the niche of just like making pecan butter with locally sourced pecans that I have access to and9:34the dates and just pairing them together for like a more healthconscious like9:40clean snacking experience. Uh especially for those that are like, you know, into9:45working out and want the carbs and stuff. It's like this is good stuff. This is actually like great stuff for9:50that. And then actually the more I think about it, I was thinking about this the other day. I really got into like9:56butters and jams from uh I went to Germany a long time ago. I was dating this exchange student at the time and uh10:02I went to go visit her. This was like maybe 15 years ago or something like that. And like in Germany and in Europe,10:08they're really big on like spreads and stuff. really nice butters and jams and10:13I think that's what really brought me to making the butter and stuff like that and like the whole tahini thing too. So10:19yeah, that's kind of like a rambling history about how it kind of started. But yeah. No, that's that's super interesting. And10:25I have a friend who is also very interested in like different condiments and and butters and sauces and stuff.10:32And he's starting or trying to start his own tahini brand and kind of bring, you know, that Middle Eastern culture more10:38to both the like modern western types of condiments that we see on the market,10:43but also like expressing that tradition and a lot of the values that uh go into10:49making that type of that type of sauce. Because, you know, I sauce might not even be the right word. It's more of10:54like a spread. But it's really interesting the opportunity because it's such a like ancient and11:00and like you know embedded thing that's that's going that that's been used for generations, but particularly tahini,11:08which is interesting that you mentioned it, but even dates as well, like there there's not much like quote unquote11:13innovation going on with those yet. They still they still hit, right? Like people when people have them, they're like, "Oh11:18my god, this is delicious." Yeah. And you know what gets me is that like I mention it to people and they're like, "Oh, I hate dates." And I just11:24look at them like, "Have you actually tried a date or are you thinking about prunes?" Because those are two different11:30things. Those are two different experiences. And I know for a fact that's what they're thinking. And you know, I think of like, yeah, it's just11:38like, "Dude, you've never had a date if you said that you don't like dates. I'm sorry." But you know, to each their own.11:44But most people have say that response and I'm just like, "Yeah, you probably had a It's funny though. Actually, I11:50thought about bringing the tahini back because pecans, you know, they're not like a yearly thing. I'm actually on my11:56last bin. I'm actually down to the last maybe five jars for the year and then um12:01going to move on to something else. I'll I'll have some butter reserved for making the bars and stuff, but I actually thought about revisiting making12:07the tahini again. Um so, it's funny that you mentioned that. Yeah, we'll have to we'll have to talk further.12:13I'll have to I'll have to connect you cuz that could be that could be interesting. Definitely. Yeah, he's a he's a great12:19guy. Where is he? Where is he from? Uh, well, I I met him when I was down at12:26school in the Midwest in Indiana, but his family, I believe, is from I don't want to misspeak. I believe Syria maybe,12:33but I'm not some some Middle Eastern uh country. And yeah, he was telling me a story about how his grandmother used to12:40uh you know, homemade homemade tahini. Uh, and now he's kind of trying to like12:45revitalize it because when you go to Whole Foods, the like tahini that they sell, the most common one that's sold is12:52in like the Whole Foods 365 brand, which is like super It's just super generic.12:57So, there's no Yeah. There's no There's no brand around it. There's There's nothing that like is exciting. It's But yeah, he's trying to13:05he's trying to kind of give it some juice and give it some modern flare. Yeah. In a you know, in a way that it deserves.13:11Yeah. Exactly. That was my whole thing with um I guess the pecan butter. I mean, first off, you never even I mean,13:16you guys can tell me. I'm sure. You can't find pecan butter. Pecan butter. Excuse me. Yeah. I don't think I've ever had it. Um13:22I don't think I've ever had pecan butter. I've had before. It's It's so good. It's so delicious. And we've we've13:28made our own like mix it with like chocolate and it's it's so good. Yeah. But it's it's hard to find it like in a13:35store. Like I think we've I don't remember how we uh got it. I think we may have made it ourselves. I think we13:41put it in like a Neutra Bullet or something. I forget. Yeah. I never see it. I'm always looking13:47for it whenever I go to grocery stores. I mean, I'm always like doing some like R&D, looking at the butters, looking at13:52the bars, like the date bars and stuff. So, it's always on my radar. Never see it.13:57So, I want to this Jack and I are so happy you're here. But14:04here's the deal. We need your feedback. What do you like? What do you not like? Who do you want us to have on the show?14:10In my businesses, anytime I suggest copy edits, I always say edits welcome, guys.14:16Edits welcome. Please uh comment and while you're at it, do us a favor and14:21like and subscribe. It really helps out the show. The the mix and the combination between like food and14:28providing healthy nutrient, you know, simple products, I think, is on the up and cominging, right? And then you're14:34combining that with another thing that's up and coming in Bitcoin. And then the third piece of Noster as well. But14:39putting even just putting Noster to the side here, uh I do want to kind of get a14:44further understanding of like your Bitcoin journey and how you came to find Bitcoin and then what your process is of14:52like having this great product and then being like, I'm going to use this great product plus this great money in Bitcoin14:58to grow this thing and sell it and share it to other Bitcoiners. Mhm. So, I've always been interested in15:04markets, like trading markets and stuff like for for a long time because I just wanted to learn, you know, this thing,15:11this graph here. It's like I can actually like make money from this. So, early on, I just I thought that was just15:16genuinely interesting. I got that was never really exposed to me and like my family. So, I don't know how exactly I15:22stumbled onto it other than the fact of like, you know, I'm just trying to earn some extra income doing other things. And it just you know I caught15:28fascination of it and then went through a few years of you know doing penny stocks did like the whole options and15:35then futures and rabbit hole there and then a friend of mine mentioned Bitcoin back in I don't know late 2018 201915:43somewhere around there and I thought it was interesting. I didn't know much about it and um kind of put it on the back burner for a few months. Went to go15:49revisit it but I think it was Cash App. I was actually researching that a couple days ago. um bought my first Bitcoin on15:55Cash App of all things. That's what alltime highs will do to you. You go back to see your previous buys.16:00Yeah. Yeah. It was actually really cool to see like where I first got in. Um it was actually around like 7 8,000, but I16:08eventually sold it. I'm sure like everyone else's story here like I sold it for a little bit of a profit and16:13didn't jump back in until like maybe a few months later. But um when I started to understand it more, I think the16:20person that I there was a couple people actually I came across. First off, my trading coach at the time, her name is16:25uh Justine Williams. She's like the daughter of Bill Williams, who's like this well-known guy who created a lot of16:32indicators that you see on like trading platforms like the Bill Williams indicator and fractal and stuff like that. And we talked about like the16:38Iching a lot very like stuff that you wouldn't think about trading systems and stuff. So I I learned a lot from that16:43and Bitcoin was mentioned there too. But I think when I came across like Giovani Santastasi when he was talking about16:49like the whole power law thing and also Jack Cruz early on and combining, you16:54know, talks about biology, mitochondria, networks, physics, and then I just16:59started learning more about money and the history of like the economy and it just like it became a no-brainer to me17:07that Bitcoin like I think it's Bruce Lee who said something along the lines of don't fear the guy who practices 10,00017:13punches 10,000 times. be afraid of the guy who practices one punch 10,000 times cuz that's, you know, that's you want17:20concentration. You want one trick pony really and Bitcoin seems to like tick that box for me personally and it just17:27drew me in. So that's so like earning sats for the pean butter and the bars and stuff just felt so much better like17:35because over time it's just going to increase that value as long as you hold it. So you can't do that with fiat17:40currency cuz they're just printing more of it. And so it was just such a simple decision for me once I understood more17:46about money, more about just history really like understanding what money is and some history, basic US history like17:54you know Breton Woods, the Fed, 1971, things like that just really kind of like concretized my understanding and I18:00think a lot of people maybe you guys as well have gone through that but I think people really need to understand what money is on a very basis basic18:07understanding. So I feel like that is the irony of Bitcoin is like the more you try and look into the future, you're actually just looking18:14into the past. You're study you begin to study the history of money, monetary adoption, monetary policy, salt and18:20shells and gold and gold backed paper money and fiat and like all the things, right? You really have to lay the18:26groundwork from the past in order to understand what's coming, right?18:31That's good foundational stuff. Yeah. What does that what did that feel like when you got your first payment in Bitcoin?18:37Oh man, dude. I mean setting up the whole website and everything cuz you know I actually do run my own node. I18:42have like a start 9 unit and I run my own instance of BTC pay and have it18:48hosted on a front end for the website and doing all that was actually a lot of18:54work. Um I got a lot of help from other people but when I when the first payment came in it was just it felt so cool. It19:00just felt so rewarding that like, you know, I go through I spend all this time and headaches setting this stuff up19:06hoping that this this sort of thing will be receptive amongst other Bitcoiners, amongst other people on Noster that19:13respect this approach to to supporting the network, to supporting new ways of19:18conducting business. I don't know, it just felt right. It just felt really cool to be part of this new movement19:23forward for businesses and stuff. It's like again, we keep saying it. It's like it's still early, but I really I'm just19:30so glad that I'm a small part of this stuff, you know, talking to you guys like and getting the message out and maybe encouraging other businesses like,19:37you know, like myself that sell maybe peanut butter or cookies or whatever to to start understanding Bitcoin to really19:43get yourself out of this like spiral of fiat currency to basement and start like saving your time, saving your value,19:50putting it into a better system that supports you over time. And again, it was just like a no-brainer to me when I19:56when I first understood this stuff. And there is like a challenge. It's definitely hard to like gro for a bit20:02because it's totally against what we've been taught in school. And just like this stuff isn't talked about, but even20:08I mean it's being more so talked about now, which is super cool. So definitely bullish for like the foreseeable future,20:14that's for sure. So you're so you're running your own node. What did that feel like? not just to like take the first payment, but to20:20like have self-s sovereign money. Like 10 minutes before we hit record, my wife20:25called me. She got this new job. She's like, "Hey, where do we want to put the uh direct deposit bank account and she20:31was like, "How about Bank of America?" And it reminded me like we still have an account with Bank of America. But it wasn't that long ago that they shut me20:37out. Uh and I had to like cancel all my meetings that day. They cuz I I like20:43wired some money and they thought I was fraud and and then they just literally like removed my access to my money for20:49the foreseeable future for from all my accounts. So I mean I don't know like for for you like how did that feel to to20:55just be like wow like no literally no third party can take take this away from me? No no no government no you know.21:02Yeah. It all starts with um holding your own keys holding your first seed phrase and then going up and running your own21:09node. And I think running your own node is like definitely one of the steps that everyone needs to take eventually. I21:15knew early on that it was something that I knew that I needed to do. You know, if I'm going to do this properly, I'm going to spend the time to learn a bit about21:21it, do it myself. And yeah, it feels really good. It feels um like I'm21:27impenetrable. Like you can't like what you were saying, they can't close my account. They can't like charge me a $4521:35fee because I want to send it to someone in Europe because I actually I was going through that a couple weeks ago. I had21:42to like send a payment or something from my bank or no, it was like from PayPal or something. Yeah, it was something21:48with PayPal. It was like such a headache and I was just thinking to myself, god damn it, why can't I just send SATs to21:53this person instead? Like it was it's such a real world experience that I had and it's just such a pain point. lots of22:01friction and yeah, just running your own node, it doesn't have to be too complicated, but it's definitely it's22:07one step further towards like your freedom of like your money. Like it's your money. Yeah, it's super cool. I22:14really encourage everyone to to I mean, you don't even have to like build your own Raspberry Pi or anything. There's units that you can just like plug and22:20play. I mean, of course, you can take that route if you want. I I went ahead and just got the start 9 unit just because of other things I was doing and22:26juggling. I just needed to get the ball rolling. And um I did the Raspberry Pi route at first.22:31It was horrible experience. Start 9 is definitely easier. It's way better. Yeah, I love the user interface. The22:37customer support's great. It's a solid unit. Max out the storage and everything, too. So, just cuz, you know,22:42the whole time chain is going to just expand as time goes on. But, yeah, it's it's been a journey. It's been one hell22:49of a journey, man. And I think you know the name of this podcast medium of exchange and obviously you're at like22:55the tip of the spear like you are one of you're Bitcoin only correct like you only accept Bitcoin.23:01So that is like we said at the top that you're living in the future23:06and I want to hear Noster only two. Exactly. you're like,23:12yeah, you're very far ahead of the game, really pushing the envelope. And you know, there's a there's a quote that I23:17love from Game of Thrones that uh it it was mentioned in the Founders podcast recently where it's like those who live23:22on the edge end up controlling the middle. So, yes. So good for you for for taking that step, but also realizing that a majority23:30like overwhelming majority of people have not even collected their opened up an account yet on an exchange, let alone23:37starting up their own node and BTC uh pay server. So, I kind of want to flip23:43the script a little bit um and just get your thoughts on how we can get more23:48people to want to be accepting Bitcoin or want to be converting some of their I mean, right now the the Treasury23:54strategy is all the rage, but when you look at it in terms of like a small to medium-sized business, how to get them23:59to to kind of get off that hamster wheel of the fiat, you know, debasement um and24:04start to look at this this asset that is, you know, that is self- sovereign, fully scarce, bare instrument, and just24:11an overall better money. You know, I I don't really have the answer to that cuz I've been trying to think about that myself other than the24:18fact that I think um people need to learn again what money is and how that24:24works and how it's just been debased over since really I guess 71. Um, I24:31think when people really come to that understanding and they get kind of mad at that fact, like you have to get them24:38mad at like the system in which they're a part of, I think that's first. And then once they get mad, then they start24:44looking for other ways and then say, "Hey, actually there is a way. There's this thing called Bitcoin that you should probably learn about." And then24:50you'll get them opened enough to like get into it. I really really think that's like the only way is that you24:56have to get them upset at the fact that the system that they're partaking in is not their friend. You know, it's like25:02and to actually then introduce a solution, a viable solution that's been around for, you know, 15 16 years and it25:09hasn't failed once and it's actually, you know, you retain your everything that you claim as your your own. I25:15really think that's the easiest way. You got to get them upset. Yeah. And that getting upset that can25:20unfortunately lead to a few different routes. It's like you can fall into apathy. You could fall into listening to25:26the wrong people. Yeah. You know, we see a kind of rise of of, you know, socialism and communism, which25:32I guess it just hasn't worked yet. It hasn't been implemented the right way. But or you can actually take the25:37time to study what you were describing and and learn the history, right? Yeah. Exactly. It's it's it's that and25:44also conversations like how we're having right now. Um because it's just going to25:50it's just going to adoption is just going to increase just by osmosis. You know, the more and more people that talk about it, the more resonant that it is25:57because of just like what's happening in the economy right now and all around the world. It's it's just like a telltale26:03sign. You know, I'm I joke to myself, it's like, how come I can understand this? It's like, you know, I give a lot26:10of um I put myself down sometimes cuz I feel like maybe I'm just like a slow learner and you know, but I'm curious. I26:17think curiosity is the other thing that people need to be open to. Talked about spoke about this on another podcast, but26:23psychedelics for me early on in my life was like the thing that opened me up to a lot of possibilities about the world26:30and myself. And I've always just been that kind of person. And it's just like, you know, I always like collected rocks and plants and bugs and just like very26:39nature oriented. When I like started diving into like psychedelics and stuff, it was just like a whole other gasket26:45that just blew off. And so it's really curiosity too that people need to retain and and you know, I really can't imagine26:52people getting into Bitcoin any other way. I mean, it's of course like you want number go up, but it's also freedom26:57go up. you start to understand that this thing can actually like make you free if you spend enough time on it and respect27:04it and don't [ __ ] with it and actually produce value in the world and save in this thing. It's, you know, it it sucks27:11you in once you're in it. But again, you got to get them mad. You got to get them understanding history about money and27:17stuff. And then just be curious. Maybe people should just take a mushroom trip. Just one good one.27:22Yeah. Honestly, like you got to you got to loosen them up somehow. And I don't think alcohol helps at all. I'm not a27:29drinker myself really, but I think the psychedelics, the medicine of the earth. Yeah, the27:36medicine of the earth. Honestly, it's like the new phrase other than like stack sats, like stay humble, stack sats, and27:42do mushrooms and free yourself. I love that. I've heard it's good stuff. I've never done that kind of stuff27:48before, but I've I've Yeah. So like the first time I ever did mushrooms and actually DMT I've27:53grown them and extracted that stuff myself. So it was a very like personal experience with the experience itself.28:00So like I'm very humbled and thankful for that I decided to do that. That's why I have this perspective about the28:06things that I do. Like I'm not I never went into it all willy-nilly. Like I was actually genuinely curious about what28:11this thing is. And you know it's all behind the eyes too. I had my eyes closed, laid down and just had the most28:16profound experience ever. Yeah. I think people need to take the same stance into Bitcoin. It's like it really humbles you28:23to understand the things that you don't understand. And it's like nature itself. You're never going to understand the28:28truth. It's ever fleeting. It's like it's going to just keep pulling you and pulling you. And that's I experienced it28:33every single day. I'm always just drawn in. Especially just being on Noster, too. I still have an Instagram account28:39that I use for another account of mine. And I I dive in for like two minutes at a time, maybe just a minute at a time,28:46and just the contrast between the two are just so it I can't even describe it. It's so28:54it's just so different. Noster is so much more um it's just a better place to be. I'll29:00just leave it at that. Well, it's like I mean, Noster, how I view it also is it's basically just a29:07the online Bitcoin meetup, right? So like you're going to go to Noster and you'll meet a bunch of different people,29:14but because the Bitcoin ethos and just that decentralized freedom focused ethos is so prevalent on the protocol or built29:20within the protocol rather, um you're going to find like-minded people who are working on a variety of really cool29:28things, but you have that baseline understanding of yeah, this is what this is the future29:34that we're working towards. Yeah, that's typically that's using Bitcoin. Yeah. No, I had that on one of my notes29:40here. It's just like everyone shares the same frame of reference. We share the same consensus about things. We value a29:46lot of the same things too, which is super cool. Like you can't really get that anywhere else. Like Bitcoin is it contains like the structure of really29:54nature itself. Like I really come to that conclusion. I think it it's so strange to say that and to hear that.30:01But I really do think that it brings the humanness back to us to understand that30:06there's something greater here that we're that we've been missing for a while. Yeah, we just all share that frame of reference on Noster and with30:13Bitcoin. It's like we're going to have our differences too. You know, it's not like a jolly good time all the time. We're going to have differences like the30:19whole Bitcoin core and knots thing which is really interesting in it in and of itself. But yeah, we definitely share a30:25frame of reference just like what you're alluding to. So I completely agree and I think what's so cool about Bitcoin and going back to you know even what you30:31were just sharing about you know using earth's medicine to find like new perspectives on things is you know if it30:38felt like for a period of time people just stopped exploring I mean what we haven't been to the moon since like we30:45initially went to the moon and why is that why have people stopped exploring and then you start to have this thing30:50come out in you know 2008 launched in 2009 of like let's explore new types of money and return sovereign30:58in our financial system and then from there you just see you see so many new31:03advancements and kind of well I guess advancements but also return because you31:08have like people that are now getting more into like homesteading and people who are trying to simplify uh our food31:16system like what you're doing with with the hutddle butter versus all of these additives and just that's being thrown31:23in to try and make things taste a little bit sweeter. So you get a little bit more sucked in to the artificial sugars.31:29And it's a really cool balance of like this future focused mindset, but also realizing and respecting what got us31:36here and kind of marrying or intertwining those in a way that builds a solid foundation for for a future that31:45we can be proud to inherit, right? Like like that's the idea. Jason, I know you've talked about a lot of what you31:51work on is like for your kids and your kids' kids. And you know, I've had I I remember when I was first starting to31:57like stack my uh my stack or my sats rather, I was like thinking like, "Yeah,32:02these are for my grandchildren." And I was, you know, like 19, 20 years old. And people were like, "What are you32:07talking about?" I was like, and it was kind of like a tongue-in-cheek way of saying, "I'll never sell." But it was also another way of like that is the32:14ethos of building a better future and working to kind of create that better future as32:20well. Yeah. as uh Jack Cruz likes to say, it's reduction of the superfluous. It's32:25really what I think Bitcoin ultimately teaches you. It's it's it's simplicity, man. You got to reduce it down to its32:31most simplest parts. Like, you know, the whole concept of like AA's razor, too. Like the simplest solution is like32:37usually the best answer. And I've always been like that personally. I've always been like trying to just make sure I'm32:43I'm super lean in everything and all that I do, especially like how I drive.32:49I literally use the the cruise control in my car like 95% of the time because I32:55like to save gas. I don't want to put strain on my ankle and I want to just like just Yeah, I don't know. It's just33:02like this simple mindset that you just need to retain and also for long term33:07like you got to delay gratification sometimes and this is another thing I think it teaches you too. I mean it33:12literally forces you to do that because you can't get more of it. you have to you have to like kind of wait you know33:18keep keep providing value learning I think that's another thing is just learn where to add more value and you're33:25rewarded for it and everyone has their own source of that so I think people are trying to discover what value they can33:32provide to the world I think we need more of that more discussions about you know how like because everyone's so33:38unique you know just because one person does this doesn't mean that they should also do that but to find their niche and33:43to earn and save in the hardest thing. So, Oshi, you have such a like humility and33:49mindfulness to your to your presence. Do you think that that Bitcoin um33:54influenced that? It's certainly added to it. It's It's definitely added to it. But I think I've I've always had this. I remember there's34:02this band. So, I'm a musician. I play guitar. Been like in bands and stuff and toured around and there's this band34:07called Piglet. I don't know if you guys ever heard of this like math rock band from Chicago. Dude, they're so sick.34:13Uh they're Yeah, check it out. Lava Land is the album. It was such a inspiration to me as like a guitar player and the34:19bass player Ezra Bell, he wrote this book called Astrophysics or something like that. The book talks about musical34:26tones and light frequencies and things like that which just blew my mind. It34:31just opened me up and I really think that was the book that like opened my mind to considering things I just never34:37knew or or things I never considered at all. And and then it threw me down the34:42rabbit hole of finding people like Alistister Crowley and Carl Jung and34:48Aldis um yeah just all these other thinkers and eventually Terrence Terrence McKenna for sure just all these34:54different ways of like perceiving the world and it was just always so curious to me. So, I really think it's just been with me for a long time. But Bitcoin35:01definitely that's why I think it resonated so much with me is because it's like I kind of felt that I prepped35:07myself to accept this thing. And I just remember when it it hit me like a ton of35:12bricks, man. Like when I understood exactly what this thing was, I was like, "Oh my god, I feel so dumb to not have35:18gotten into this earlier." And it's the same with like Jack Cruz when he was when he talks about light because I was35:23so like fascinated by like food and fasting and diets and things like that. But then but then I understood the whole35:28importance of actual light itself is primary and then it's food and diet and everything else and I was just like god35:34damn it. It was the thing that was in front of me the whole time like it's just that's what I mean the whole frustration part like you have to it has35:42to like you have to find that in yourself. You have to like cultivate that frustration in yourself and then35:47and then you're like thrown into the solution like you find it like it's like or it finds you. I'm not sure which way35:53but it's crazy man. It's like such an ongoing journey. And I love that because you referenced35:58it before like the best things in life are free, right? Like it's it's sunlight, it's water, it's,36:04you know, the breath that we air like or that we breathe rather. the air that we breathe is I mean, you know, going back36:10to to like taking mushrooms and and medicine and DMT and stuff, like some of the best trips that I've ever had have36:16been just self-induced through breath work and controlling my breath and like really calming my my uh my brain down36:24and getting into that parasympathetic state of like, oh [ __ ] I'm seeing colors now. Like there's tingles in my36:30body. Like where am I? This is feels like an out-of- body experience. Like that is what's so36:36I guess unique in in making us realize like how small we are in the universe36:42and and Bitcoin is just one of those things where you can have that understanding and then be like okay I'm36:47like you said I'm going to provide value in a way that I can contribute and this thing will then help me preserve my time36:54and energy because that is truly the most scarce and I want to take advantage of what is free because that is what you37:01know God and earth has provided me and From there, I'll just see where the journey takes me and follow that natural37:07curiosity because at the end of the day, we all have it. Like we all have that inner child who's who wants to explore.37:14Exactly. It just gets beaten out of us through modern society in a lot of ways. So,37:19it's like how can we re reconnect with that? Yeah. And find, you know, what what your true37:25quote unquote purpose is. Yeah. It's a great point. It's that inner child, that inner curiosity that37:30you need to keep. it's just because you're an adult doesn't mean or that you got the big boy job is like okay now37:35you're done kind of thing like I I don't know I never really understood that. I think another thing um now that I think37:41about it was my time touring and stuff and really experiencing different places37:47every night every day different countries and just speaking with people I never met before and just always in a37:53new place every single day for like a month at a time or 3 weeks at a time and I really think I gained a lot from that38:00experience too. Yeah, I could imagine that's that's probably quite quite the experience like crazy circumstances you38:07find yourself in waking up being like where am I floors too. It's a lot of fun though. Yeah,38:12especially if you're a curious person like doing all that travel and like I was in a band but we did very little uh38:19traveling and then I ended up going to college and those guys, you know, kept on and they toured all over the world.38:25Um Mhm. But yeah, it it really seems like your curiosity38:32um you've been able to really explore that and tap into that which is which is pretty cool. Um like Jesus talks about38:40childlike faith and that it it I kind of felt like that's what you were kind of referencing is like just this uh38:46childlike curiosity, right? Like kids explore. They're willing to just goof around and check things out and learn38:53and experience the world. And that's kind of what's needed today to38:58Go ahead. Yeah, I completely agree, man. Like I remember, not to keep harping on it on like psychedelics and stuff, but the the39:04DMT trip I had the first one, both of them, there's like what's called the breakthrough, and I had it on both of39:10them, and it was just so crazy. And the place I went to, I I remember thinking that this is the place of like where39:17ideas come from. It was just like this overwhelming sensation of just like this is where ideas come from. cuz I mean you39:23think about like where the do thoughts and things and um it was just I mean we could do a whole podcast just on that39:30but yeah it's I I really truly believe it has to do with like retaining that curiosity for things otherwise you're39:36not going to you're not going to find new avenues to your business. You're not going to find new avenues for any sort39:43of growth. You're just going to keep doing the thing until it stops working and then who knows you may just give up or whatever. But like you have to have39:50that degree of curiosity to just keep maintaining yourself. I mean look at it makes me think about Bitcoin in terms of39:56like the whole power law thing because there's power laws all throughout nature like the relationships between what is40:02it like even gas stations and cities. There's a power law of that. There's a power law between like the metabolic40:07rate of like a shrew to like a blue whale. There's a there's a power law between all the mammals between there.40:14It's just it's so interesting that this this software this Bitcoin thing follows that as well. And what it what it40:21implies is that it it has consistency to it. It's not like this it's not this exponential thing. It it has this like40:28slow growth thing to it. And it's very much like a living organism too because as a baby grows up into a mature adult40:35that volatility decreases over time. So Bitcoin has is literally the same thing. It's a living organism. It's remarkable40:42like the things that it like teaches you in not just like money and stuff like that, but even physics and math and40:49yeah, it's just so interesting. I can keep going, but I don't want to derail from questions that you guys may have. No, I I I think that's wonderfully said.40:57One of the, you know, one of the points that you made of like keeping that natural curiosity because at the end of41:02the day, there's not much there's not much existence of true original thought, right? Everything is branched off of41:09something else. Everything's like a remix in a sense. And even even bringing it back to, you know, Oshi and and your41:15huddle butter is like you just took two things that people enjoy, mix them together, and you have a product that41:21you can sell and you can provide value to people because they they can put it on their toast or or whatever it may be.41:27And like that's that's literally all it takes. It's a and and it's it's just taking that first step or that second41:34step of then bringing it forward. With that, I I am curious like what do you envision as the next steps for Oshi and41:40and the brand and and the products that you're making? I know you mentioned Tahini, but what are you kind of are you41:46trying to grow it or are you trying to how are you trying to get it into as many uh people's hands as possible?41:51It's hard. It's it's really a challenge because it's me just doing this by myself. I had a I had a guy reach out to41:57me asking me if like about scale, like if I were to scale this overnight, what42:03were the what are things that I would need? And it was a good question to be asked cuz I I really don't know much42:09about uh scaling businesses and stuff like that. I'm very much just like a DIY42:16punk, you know. I I run a few other things but nothing to scale. One of the I mean pecans itself like it's not like42:23an ondemand kind of thing. They grow and then you're kind of out until like the next season and sometimes the next season there's not that big of a supply.42:30So it is kind of like a scarcity thing. So maybe that's part like a good thing for the business model. Um it's kind of42:35like first come first serve. That's how it's always been for me. But there's other products that I've been working on, especially bringing back the whole42:41psychedelics thing. I I've been making this um I call them BTHC nodes, which is like I uh extract THC cannabis. I have a42:49friend on who sends me cannabis that I extract THC from. And they're great. They're such a clean high and I really42:56want that too. I want like to bring that back for people, you know, cuz when you consume or when you just inhale smoke,43:02it's not like the best of things, but to actually do it in in like a more methodical medicinal approach, which is43:09like what I want to do with this with the BTHC nodes. So, I've been doing that. And then I also had a friend send me some mushrooms. So, so like I don't43:18know, both infused psilocybin stuff and like you know, bringing it back in the product. So,43:23it's kind of like a nice full circle. So those are the new products on the horizon. More so the psilocybin stuff43:29just like you know because when you micro dose it's you have this sense of clarity. It's like you know we have43:35receptors in our body for a reason from for these substances. It's not just like some sort of arbitrary thing. So those43:41those are the two products really on the horizon. But the whole scarcity with the pecans is kind of like a I guess43:47somewhat of a problem. But, you know, I've been doing this for literally literally like 3 and 1/2 months now on43:52Noster. And, you know, the orders keep me busy for like one person that has to manage the stuff and pack things up and43:57do all the design and print the labels and make the thing and clean up the dishes and then drive and get the P.44:03Like, it's a whole it's a whole thing. I should be charging a lot more for the amount of time that I put into this. But44:09again, you're earning Bitcoin. So, that's like the other thing. It's just going to go up over time as long as you just hold it, keep producing good stuff.44:16I'm a big thing have a big thing with like customer support and stuff like I I always write handwritten notes on44:21everything. I I thank people. I I'm just so appreciative of of this opportunity that I'm like kind of given. So I don't44:28want to like up. I'm always trying to like make sure I'm doing good. I ask questions from people like hey like what44:33did you like? What did you not like? Blah blah blah blah blah. It's like I don't know. I find it really fun. I find it really engaging. And now it's just44:39Bitcoin at Noster too. So it's I don't know. It's only up from here. What does success look like for you?44:45Like is it is it scale? Is it just like expanding the product line, keeping it chill just yourself? I'd like to scale it up a little bit.44:51I'd like to let me rephrase that. I'd like to make what I'm doing more efficient. Sorting through the pecans,44:57the whole packing thing. There's and there's definitely things I can do right now, but it's just like, you know, I have a tight budget. Uh it's really what45:04it is, just budgeting because what I do now is that I buy my ingredients with my fiat that I get from my fiat jobs and45:10just save all the Bitcoin that I earn from sales and stuff. So, trying to figure out another thing actually is um45:17trying to learn more cuz I've actually never done this. I'm trying to learn more about like Bitcoin backed loans for45:23like collateral and stuff because that's becoming more of a thing. And eventually it would be nice to do that once I learn45:28more about how that actually functions and if I'm able to do that cuz that seems like that would make sense because45:34that's what the wealthy do. They just they don't sell their, you know, New York property like they just hang on to it and get a a loan on it. But so yeah,45:41I'd like to scale it. I'd like to get more efficient in a lot of the processes, but to honestly keep it45:46small, I think is good at the same time. Um, but you know, we'll see. The more I45:52do this, the more opportunities come up, like speaking to you guys or I had a few other people reach out to me there. This45:59one guy is sending me like a thing of chocolate to work with to make more chocolates and another guy who's sending46:05me like some mushrooms to work with just because they find what I'm doing really cool. And I don't know, man. I just it's46:10so amazing to me to think about. I was like, "That's so cool." So, we'll see over time how things scale, but if you46:16guys have any ideas, I'm all ears on how to do that. No, I mean, I think it's I think it's a46:21a really, you know, noble journey, and it's you're you're blazing the trail, right? Like I said, Noster only, Bitcoin46:28only. You're doing these things that people don't even know exist yet46:35and and you're creating a full business off of it and providing that value and and receiving that value as well. So I46:41think it's I think it's really awesome. Uh and it's a really cool story like the way that you know all of these kind of46:46patterns and just blessings that are coming up the the scarcity of the pecans or pecans however you pronounce it. Um,46:53so I guess like that's that in itself is serendipitous of Bitcoin and building46:59this business and taking kind of a you know a really foundational approach to have a a strong structure in place47:06for then ultimately scaling and finding efficiencies and things like that because there is that return. And47:12there's the whole there's the Make America Healthy Again movement where people are going to be looking for, you know, high quality, nutrient-dense47:19products that will help them not kill themselves faster. Yeah, man. The food out there is so47:26crazy. I posted a picture on Noster yesterday of this protein bar I found in the grocery store. It's got carnuba wax47:32in it. Blue number one. Like, it's insane. It's just so crazy. Every time I see it, like, what the47:38carnuba wax what we use for cars? Yeah. Yeah. It's crazy, right? Carnuba wax in47:44a protein bar. [ __ ] you not. Yeah. I I It cleans your insides.47:49Yeah, that's one that's one way to put it. I mean, I I forget the Thank God I forget the name of this protein bar, but47:55like I was in a rush, so I stopped at a gas station, got a protein bar. It was disgusting. Like, I took two bites and I48:02was like, "Nope, not finishing this thing." It tasted like literal rubber. It looked like a It looked like if you48:08remember those yodals that like are the hostess or thing. It looked like one of those. And48:13so the second I opened it, I was like, "Oh god, like this thing is going to be good." But but I was like, "I'm hungry."48:18And and whatever. And yeah, I couldn't even couldn't even get it down, you know? And that's an extreme example. But48:24then the you know what, one of the things that like just really got me48:29interested in, not radicalized, but basically radicalized in this is I love peanut butter, right? Like I try to put48:35peanut butter in or on as many things as possible the added protein and it's just delicious in my opinion.48:41And I used to have you know like Skippy peanut butter or whatever like the main brands. And one day I remember just48:48looking at the ingredient list and I was like oh my god this thing is like half the label. And I'm like it's just48:53peanuts and salt. Like that's all you need for peanut butter. And I actually like kind of restructured my, you know,49:00I guess taste buds and and now I buy Teddy's peanut butter from Nice. Teddy's solid.49:06It's fire. It's fire. And like it's just two ingredients. It's simple. It's simple and it's better. And it's just It49:13has just as much protein. It has all the same nutrients that you would get in a regular peanut butter, but it's also not49:19like, you know, the the quote unquote store brand that people typically buy. And I remember I had to like basically I49:25had to have sit down conversations with my mom to be like like just the the the49:30most simple switch for for her like you know snack of like stop buying this49:36peanut butter. I know it's delicious but this one will grow on you and it'll be so much healthier and it may be cheap.49:43Yeah. Exactly. And now she now she gets Teddy's peanut butter. So that is [ __ ] yeah. That that was a win. That was a win for49:50me. But it's then you once you have that realization similar to Bitcoin like you49:55can't walk through the grocery store and you can't walk walk through the grocery store the same way like Yeah.50:00like you're reading you're reading these labels and you're like wait how do you even pronounce that like why that50:06doesn't belong in our it's a whole awakening. Yeah. Yeah. It's pretty crazy. Start looking for like the color blue yellow five on50:13the back of things. It's like it's it's bananas. So crazy. Literally just all poison in grocery stores. Every single50:20product besides like the outer rim of stores. Really? The meats and stuff.50:27100%. Have you seen Nutella? Like the first ingredients like sugar. Like what? I50:33thought it was hazelnuts. No, no, no. It's sugar. It's insane. And it sucks too cuz like then you start50:39to think back similar to you know like like in your Bitcoin journey. There's a lot of parallels with with health50:44journeys too. And you start to think back like I think back of like what I would eat after school. I would get home50:49from school and Yeah. Lunchables and you know all the Hostess like cosmic brownies and Cinnabuns and these things50:56are like fudge rounds like delicious fudge rounds. Exactly. These things were so good, so addicting.51:02And now when I even think about it, I'm like like that gives me a that just makes my stomach turn already. And I'm51:07like I don't want to put that in my body. And part of it Yes. is like getting older and realizing that thing. But the other part of it too is just51:14understanding like that is not what we're supposed to be eating on [ __ ] coins.51:19Yeah. Whereas then you could have something like a date that is like so naturally delicious and you're like this tastes like candy. Like I'd rather have51:25that for dessert. Yeah. I'd rather have that for dessert than you know some like crazy Little51:31Debbie zebra cake. Yep. Yep. Totally. I I love the fudge rounds back in the day. So good. So bad51:37though. Retweet. Retweet. Thanks for joining us, man. Where can we send folks who might be interested in51:43learning more about what you're up to? So, I have a website. You can go to oshigood.51:48us. All the stuff that I have for sale is there. Uh, I may be out of stock of some things. That's just because I'm51:54busy making them or waiting for ingredients just to come in the mail still. So, you can find me there. You can find me on Noster. And those are52:01really the only two places. So, yeah, come come and try the Hottle Butter. Get some bars. And honestly, the the two52:07dipping a date into the hollow butter, it's like it's literally heaven. It's insane. And it's really crazy cuz the52:13bars that I make, I tried making the bars without the pecan butter and I can't I can't I need it. You can't do it52:20with peanut butter. You can't do it with any other sort of like I think it's the granularity of the pecans actually. It's52:25like the secret ingredient for that. So yeah, oshiGood us and come and find me.52:30Awesome. That's amazing. Thank you so much for joining us. Yeah, man. Thank you so much. This is really fun. Absolutely.